Too many business owners neglect their websites.
Often, we may focus too much on helping our customers in the here and now… completely forgetting that there are future customers we can reach – or have them reach us!
The bottom line is… getting a great website is often the last thing you think about, especially when you have highly profitable, great services and products to sell.
Having a website allows anyone (your dream customer, maybe) to do their due diligence before making a buying decision.
i.e. Your website lets your readers/future clients develop reasons to buy into your services/products based on the information you upload!
Your dream clients can visit you 24 hours a day – and you don’t need to spend time attending to their questions… your website just has to be done right the first time.
Your website determines your online presence… and we all know how important a great online is, right?
So, what are the top things to keep in mind when investing in a good website?
REACH NEW CUSTOMERS
The main reason why anyone gets a website is because it’s the main hub to which you can direct your future clients.
“Want to pay a monthly subscription for pumpkins and have them delivered to your door? Go to pumpkinsdeliveredtoyourdoortoday.co.za and sign up there!”
Whether it be on Facebook, Instagram or face-to-face, a website a place for your followers to gather and make buying decisions… The perfect place to get started.
Having a good website shows professionalism and it’s an easy way to engage and share your business online.
Having a well-designed website will also increase how high you rank on search engines like Google.
So, make sure you choose the right web development team to get the job done right… not a 20-year-old who did a one-year-short-course on HTML web design at university. Remember, this is your company image we are talking about.
Building a rock-solid website, with great potential to be found online takes a team with experience in doing just this:
Creating long-lasting online brands to stand the test of time.
BUILD BRAND AWARENESS
A website stands up for your business and your brand online.
Think of the small boy who shouts at the street corner in a New York/Boston accent:
“EXTRA! EXTRA! READ ALL ABOUT IT!
Easy pumpkin delivery to your door – flat monthly rate – check them out at pumpkinsdeliveredtoyourdoortoday.co.za!”
It gives you the chance to present your business in detail without you ever needing to pitch your services every time a customer visits the page.
Do it right the first time and you will save a ton of time down the line.
By adding content, crisp images and educational videos to your website, you can express what you believe your readers should know before calling into your business.
By doing this, you educate your future customers and overall, get better quality clients.
GET TO KNOW WHO’S BUYING FROM YOU AND HOW
Now do we mean “The OMINOUS BIG BROTHER – who watches over how you take your dustbin out – the amounts of McDonald’s you eat and excess of Sunlight Liquid you use to wash your dishes?”
We mean that, if you play your cards right, you can begin to grasp the type of person who browses your website and how they do it best.
What we mean is that you can build your website in such a way that your reader best-navigates through it – this is called hotspot-tracking.
If you make use of the areas on your website where your readers frequent the most, you can begin to position your products in the best places for your readers to see them!
Look… Getting a great website for your business has stopped being a thing about choice and more a matter of necessity.
Regardless of your industry, we could give you a hundred different ways you could use a website to :
– Showcase the value your company brings
– Take your company goals to higher level
– Exceed the number of clients you’re getting right now
– Build a database of customers bigger than ever
– Heighten the quality of your customers
We could go on…
The main point is, consider expanding your brand online. So that your future customers can make the decision themselves and keep on following you, instead of you chasing whoever down, to make a quick sale.