Do you want to improve your online marketing, but have been misguided on the strategy that would suit your needs?

Whether you’re a small or large business you might have spend hours implementing a marketing strategy or even a large portion of your budget for a marketing tactic but generated little results without understanding where you might have gone wrong. Ensure that your next campaign will be a success by following theses tips

Misunderstanding #1

I have a website, so people can find me, I don’t need to spend on online marketing


It does not matter what the size of your business is, if you want to reach more potential client you need to have regular visitors to your website. Your website provides the foundation of your online presence. It tells visitors, who, what, and where you are. Most businesses discard online marketing to work on their website, it is like having a house without a way of getting there. Google search has more than 1.17 billion users, this gives you a place to advertise – your google ads and display ads are most effective when they link to a relevant page on your website.

Misunderstanding #2

Not advertising where your target audience is


Online marketing gives you tons of online channels at your fingertips, but that does not mean that all of those channels are right for you. It is better to decide where your target audience lies and what marketing tactic would reach them.

Facebook has become the most commonly-used platform, this is a great way to reach most target audiences. However, Facebook has recently announced updates to its news feed algorithm that may impact your business. Therefore you now need a paid and organic approach. It is now more important than ever to create visual posts which will connect more to the user rather than the brand. Therefore businesses need to prioritize responding to comments as it will impact what content will be shown in a user’s news feed.

Misunderstanding #3

Not knowing what marketing is driving leads


If you don’t have an effective system to measure your marketing, you won’t be able to know what is working for your business. The first step is to track your leads to determine which marketing tactic is driving revenue for your business, leads management software provides a simple way to do this.

While online channels change and develop, it is important to adapt your marketing strategies to reach consumers in the appropriate way.


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