Have you ever set a goal for yourself?

Whether it be to :

– try a new diet,
– reach a certain skillset
– or create a new good habit for yourself,

Have you ever gotten started and just, never quite achieved what you set out to do?

This often happens, and more often than not, happens in our work and in our businesses.

The actions we are supposed to take in our businesses are often stopped by the fact that we simply think they are more complicated/convoluted/dangerously risky than they really are.

Often times we find that because we simply think these things, we take less to little to no action towards them and as a result… nothing happens in the end.

So how do we avoid this?

Make things simpler! Starting with your website:

1. COMPARTMENTALIZE!

Not just as a website design, but as a principle.
When you are working with your website design, put the information in neat little blocks!

We find that when you separate your information into categories, like “Home Page”, “Service 1”, “Service 2” etc. It makes it so much easier to firstly, think about it. Next, to provide information on each page.

2. START EACH PAGE WITH A PURPOSE

What is the goal behind each page on your website?
We typically structure each page with the below goals – with the intent to direct readers via social media marketing:

– Home page: To showcase what’s unique and eye-catching about your business!
– Service page: To market the real benefits each service puts on offer.

The point is that each page has a purpose. If you use each page in conjunction with a tool that drives traffic to each respective page – you can do wonders.

3. TREAT EACH PAGE AS IF …

Most business owners get websites because they feel they have to. Peer Pressure. But the ones who have goals that are lived through their websites are the ones who truly see great results.

So have you decided on a goal for your website?
There are so many benefits to having a strong brand online –

– Having people recognize you is one.
– Building trust with people online is another.
– Being searchable and ranking well on search engines: GREAT.

So, what goals are you trying to achieve through your website?

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