Since the start of this year, we have seen a myriad of business owners flock to website and online marketing businesses.
Well – obviously something has changed! (Which it has)
Brick and mortar shops are certainly great – it’s like having your own personal castle you can visit (and run, like a business)
But businesses that have this only, are seeing a really blatant truth:
When their physical business is forced to close shop, their customers can’t find them at all.
So, what can we do about it?
Well some business owners have the right idea, and have built beautiful websites that bring in tons of business… Why? Because they followed great website practices.
What are these practices, you ask? Here:
BUILDING ROTATIONAL WEBSITES
Have you ever stumbled onto a site that just absorbs you? You start browsing at first to find one thing, but end up enjoying browsing so much that the next time you see the clock: it’s 2am in the morning (hint: you started at dinner time)
This doesn’t happen by accident.
It’s carefully planned by website designers to grip your attention, and have you discover new awesome things about the company in the best way possible:
ON YOUR OWN TERMS
CLEAR, COMPELLING CONTENT
So many businesses make the mistake of using TOO much industry jargon, thick paragraphs, no videos or pictures…
Like, what’re you trying to do?
Are you trying to prove how much you know? Or communicate clearly to your potential future clients?
We find that the best performing websites do one thing brilliantly:
They make their websites make sense! With clear simple text + videos, they are able to showcase value within a split second of you landing on their site!
YOU REWARD YOUR WEB READERS FOR DOING STUFF
What do we mean by this?
A customer making the decision to contact your business should be rewarded with an easy method to contact you!
Any potential customer excited to read about your business should be rewarded with an easy-to-navigate website.
You would be surprised by the number of websites that seem to reward people for leaving their page.
Join the online community and take your business to an entirely new level.