Are you a business owner looking to grow your brand online?
How about reach new people? How about grow your brand AND reach new people?
Or even build up a following online where your brand brings in more and more potential clients, all ravenous for what you post, publish and advertise?
If you do, and you think that your business is right to be the one that educates, uplifts and takes your readers on a journey into your industry – then we have a few tips to help you!
– First, you need to know that building a brand takes time.
It’s a marathon, not a sprint. We are sure you can’t expect to post one advert to suddenly turn a stranger into a major fan of your business.
– Secondly, the type of business you’re in WILL have an effect on how easily your readers “get with it!”
There are hardcore businesses with a ton of industry jargon, like custom industrial-grade CNC milling for aviation machines – Then you get businesses that sell burgers. One will need more education for clients, the other… NOT so much!
So –let’s assume you’ve just started with your online platforms.
Namely, you’ve started with a website and a Facebook page. What now?
Online, your goal should be to be seen. Being there. Searchable.
Your website should be compelling and built to showcase what’s truly unique about your business – ask yourself:
– Do you offer incredibly fast service?
– Does your business pride itself on being available 24/7?
– Is your customer service actively invested in each individual client and their needs (i.e. treats each person like a PERSON, not a number?)
Once you’ve identified what’s special about your business – focus on that! Decide which platforms best for you. Remember that a website is where you direct people towards, USING a social media platform. So, decide what you will use to get your brand in your clients’ hands (60-70% of web traffic takes place on mobile devices)
Keep in mind what clients you want to service – the great ones – and cater to them with your posts, website content and blogs.
And most of all…
Keep at it.
It’s no use you stop posting online and then don’t follow through – regardless of whether your clients are engaged with your brand, commenting, posting and sharing your business… keep it up – you will find your dream audience with enough time!
If you liked what you read here… share it with a friend that maybe needs a boost for their brand – the more we can help light the way for you, the easier it will get for you to take those necessary first steps to building a KILLER brand.