BUSINESS OWNERS: WHY YOU SHOULD INVEST IN INSTAGRAM FOR YOUR BRAND
Imagine an online world where your customers can easily browse through photos, videos and online stories in their downtime, while having the freedom to check out businesses and their products/services too?
That is the world which Facebook and Instagram is creating before your very eyes, introducing an environment where everybody is free to browse, scope out and follow their favorite brands and businesses.
BUY THE CLOTHES OFF OF MODELS, INFLUENCERS AND ACTORS
With Instagram Checkout, Instagram has also launched Shopping from Creators, which allows influencers, artists, and celebrities to add shopping tags to their posts.
Their followers can then click on the shopping tag, and purchase the product without ever leaving the Instagram app:
This can pertain to services and products alike – you can get creative!
These features are still in a closed beta, with only a handful of brands in the US, but you can definitely expect to see Instagram Checkout and Shopping from Creators rolled out to more brands, if not everyone, in 2020.
With in-app innovations pertaining to Instagram Checkout, a new system that allows you to buy the very clothes off of your favourite influencers and a massive shift towards you telling your daily story through videos online –
Instagram, as a community for visual communication, is making it easier for you as a business to really showcase what you are about and why your customers should follow and check out the benefits of your products!
What does this mean?
In 2020, we’ll see Instagram continue its transformation into both an e-commerce platform and a long-form video platform, along with a new focus on conversion through influencer marketing. This means a shift in focus towards sales and marketing through Instagram!
FIRST AND FOREMOST: YOUR BRAND VOICE IS BECOMING MORE AND MORE IMPORTANT
The size of the average caption (the text that accompanies your photos) has double since 2016 – Instagram users are clearly engaged with businesses, influencers and other users expanding and sharing more through the written word.
In addition to this, Instagram is testing out the “hidden likes” option in countries like Canada and Australia, where only the user who has posted a picture/video can see the number of likes.
What does this mean? This means that firstly, users won’t be governed by the number of likes, engagements or supposed “expected reaction” their followers will give – we will see more posts and even more room for creativity.
This, in conjunction with an increased interest in longer captions and more words… sees a rise in interest we tend to lose out on social media:
Real brand authenticity from businesses and users alike.
It gives you an opportunity to tell a deeper story, have followers spend more time reading your posts (which is one of the factors of the Instagram algorithm), and increase engagement.
START YOUR OWN ONLINE TV SHOW
Have you ever dreamed of being a star of a TV series?
Well – now you don’t have to dream anymore.
For years, Instagram has been focused on competing with Youtube to become a platform for long-form video content. And in 2019, they made some major strides thanks to huge changes and improvements to IGTV features.
With innovations to the IGTV section of Instagram – your business can create a consistent, long-running mini-TV series which your followers can checkout in their leisure time!
It took a while, but now Instagram users are actually spending time watching IGTV videos, and creators are starting to invest more in providing more value for their followers on Instagram instead of trying to drive traffic outside of the app.
With a higher attention on brand authenticity, perhaps showcasing the in’s and out’s of your business with a touch of creativity will allow you, as a business, to have a little bit of fun with your brand!
And you don’t even need to get directors or producers involved either – because of the shift in visual and video content we’ll be seeing this year, creating an IGTV video or series is as simple as propping up your phone and hitting “record.”
Building a brand online can be an exciting new way to revitalise your creative space within your business – So why NOT make use of the facilities that are readily available and take your brand to the next level with:
• An authentic brand voice
• More creative posts
• Your own TV series!