What’s the difference between just a “good” brand and a “great” brand?
At NVmyBrand, we believe we know where that difference starts…
TWO WORDS: SURVIVAL MODE
We see countless businesses that are so busy in “survival mode.” What do we mean by this?
Typical day in the life of a business owner in “survival mode…”
– Wake up
– Wheel-and-deal to get clients in whatever way possible
– Service these clients,
They work so hard that they forget to ask why other companies in their same industry are mopping the floor with them!
Imagine that… being so “busy” that you can’t even ask a question this important?
What’s the opposite to “survival mode?”
You guessed right: CREATIVE MODE.
This is where your ideas are EXPANSIVE, BRIGHT and occasionally, make you want to VOMIT.
This is how you know you’re heading in the right direction…
So, what can you do to get creative in your business and branding?
TAKE A LOOK AT WHAT OTHER GREAT BUSINESSES ARE DOING.
You would be inspired…
There are some companies that have really been creative in their marketing. The outdoor company Patagonia once ran an ad insisting you “DON’T BUY THIS JACKET.”
Their business is about sustainability for future generations, so imagine the surprise when a reader (on Cyber Monday, biggest time for sales in a year) comes across a business that rather asks them to reflect on what they need, and save a dime if need be…
Rather than calling on you to buy their stuff, they insisted you believe in their brand message as a whole. We’d imagine that would inspire a whole load of shoppers to follow a business that is true to their brand message.
REVISIT WHAT GOT YOU STARTED IN BUSINESS
In business, we set out to fix problems.
Andrew Smith, multiple business owner and serial entrepreneur, insists that entrepreneurs get paid based on the quality of problem they fix.
So, in the case of the Patagonia company…
They focus on the message of practicing real sustainability. Imagine believing in something so much that you take out a full-page advert on the New York Times just to say “Don’t buy this new jacket. Think about it and save some dimes if you can!”
Takes guts, right?
The belief that you can fix the right problems can be wonderful, allowing you to take the right creative action for your brand.
What and whose problems are you aiming to fix?
GET INTRODUCED TO DIFFERENT WAYS OF BUILDING YOUR BRAND
Handing out pamphlets at a street corner are not the way to build your brand.
You need something where every post, blog, video, or promotion is permanent! And can be found and read up in your potential clients’ OWN TIME.
We suggest you get a wonderful website built for your company, that can showcase all your services/products – or at the very least, a Facebook page, where you can post and advertise your brand.
There are many ways to get into a CREATIVE MODE, but these are a few ones to start with.