As a company, you are a professional outlet of goods or services.
That’s a given. And it also happens that your duty now, is to do all the things that a professional outlet/company does.
When you see yourself in this light, a few things should change automatically:
– Your perception of yourself changes.
– How your customers see you, is radically different
– Your focus on standards changes
Would you like to see an instant difference in how you and others view your business? A great place to start is with your website!
Now – you never want to wind up with a website like the one above – what you want is something that communicates THREE things:
FIRST: YOU ARE A PROFESSIONAL COMPANY, WITH SOMETHING WORTH SHOWING
Your business has a purpose and a goal – and if you can showcase this first, you will attract the kind of client that aligns themselves with these goals.
Remember: You attract that which you are, not that which you want.
So take a deep look at your company goals, and see how you can showcase this on your website.
SECOND: YOUR COMPANY IS WILLING TO INVEST IN ITSELF, ESPECIALLY WHERE IT COUNTS.
When you have a high-quality website, it shows that your business is willing to invest in itself.
What does this subconsciously say? It says that if you’re willing to invest in yourself, you’re also willing to invest in your services and customer support – i.e. give the value to your clients in the way they deserve to receive it.
THIRD: YOU’RE WILLING TO BE CLEAR ON WHAT YOU’RE OFFERING
If you make a point to showcase your company purpose, and are clear that your services are on offer for a particular reason – your future clients respond to that!
So, take the time to ask: “How can I be the most clear on what we’re communicating as a company”
Whether it be to make use of videos to describe your business, or written copy (text on website) – be clear about what you’re offering.
There is nothing more frustrating than to land on a website, read through it for too many minutes and not know what the business even does…
So avoid this, get clear on what you’re communicating.
Take the next step with your website – don’t go cheap – make the investment, because your future clients will thank you for it!